Strategic rebrand & more
In 2006 we launched the rebrand with a heavy emphasis on user experience and ease of navigation. Our strategy also included the introduction of print catalogs, an emphasis on targeted emails, and marketing campaigns that sent customers to strategic landing pages that increased conversion.
We also streamlined warehouse processes and spent quality time with our call center to better understand customers. This effort grew the business from the 4th to the 2nd position in the highly competitive intimate apparel market.
Looking at these pages from a modern design perspective is pretty interesting. While the designs are dated, the success that came from aligning goals and executing on strategy will always be timeless.
Cover and spread from print catalog.
Working concept for proprietary site primarily focused on niche items.